'Your ad here' City's New Slogan?
(posted Apr 17)
The Mayor's Office is searching for the most creative and innovative company
to develop a program to generate revenues from the city's under performing
assets. Requests for Information were sent out on April 7 to solicit proposals
from a broad range of businesses, including marketing and advertising firms.
"We believe the City is not taking full advantage of these opportunities
to offset current operating and capital expenses," Kurt Fullbeck,
project assistant of the Mayor's staff, said. The firms will look at using
the city's assets for naming rights, sponsorship and other creative ideas.
Michael Huber, director of Enterprise Development for the city, said the
2010 tax caps prompted Mayor Greg Ballard to start looking at alternatives
other than imposing additional taxes. The clock is ticking for Ballard's
administration to find additional revenues to cover an estimated $20 million
One of Ballard's initial surprises when taking office was that the City
had no knowledge of all of its real estate. Since then, a database has
been developed to track city's real estate holdings.
Huber could not give a projection of how much money they expected to raise
from the city's assets. "We don't know what we don't know."
He said the city's lack of this particular type of skill prompted seeking
Huber said the city is modeling some of the ideas from San Diego and Chicago
to promote its assets to generate revenues. Huber illustrated one of Chicago's
programs to generate revenue by using its bus shelters for advertising.
Huber said this does not mean that Indianapolis would follow suit, it is
just an example of using assets to generate revenue without imposing additional
The administration plans to work within existing ordinances to avoid deviating
from historical preservation in certain parts of the city. He said the
plan would receive public input before it is implemented. Huber would like
to have the plan up and running by summer. He said the city can't afford
to wait with 2010 fast approaching.
Companies have until April 24th to submit their proposals to the city.